2012 election is ‘most important story’ to CNN, ratings
Posted by | Posted in Business News | Posted on 17-07-2011
“This is the biggest story that we’re going to cover in the next 18 months,” said Sam Feist, CNN’s Washington bureau chief. “It’s important to our network as a news story and as a business because so much of our air time is being dedicated to it.”
In 2008, Atlanta-based CNN rolled out a slate of prime time and weekend programs such as “CNN Election Center” and “Ballot Bowl” leading up to 2008 Election Day. Feist said similar election-based programming will steadily increase between now and January, when the first primary ballots will be cast for the Republican nominee.
“It’s a significant investment,” said Feist.
In Friday’s newspaper, the AJC takes a deep look at how CNN’s strategy in covering the 2012 presidential election. It’s a story you’ll get only by picking up a copy of The Atlanta Journal-Constitution or logging on to the paper’s iPad app. Subscribe today.
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